The word agency gets a bad wrap in the online business management world - and it's not an accurate description of the level of service Behind The Screens™ offers, nor does it communicate the brand culture. When Tamara (Founder and Operations Expert) came to us, she was looking to infuse the company's brand values with the visual identity of the brand. Inclusivity & Authenticity were two non-negotiables for this project.
Think of your favorite local coffee shop where you and the baristas know each other on a first-name basis and the question when you walk in is "your usual?" It's your corner of bliss in your neighborhood. This is the exact vibe we wanted to bring to the Behind The Screens brand Steering clear of an "agency" and instead creating a 'haus' vibe by bringing in a modern organic feel through the color palette, typography, logo system and website design.
Brand Identity Design