Ivy Towler is one of Iowa's leading Senior, Brand, and Boudoir photographers. Within the main Ivy Towler branded house, she has three sub-brands: IvySEEN, Barley By Ivy, and Personal Branding by Ivy. Three separate brands all connected back to one mission & vision - providing a first-class experience to driven female leaders (no matter their age).
Ivy’s main goal was to craft a brand identity that felt authentic to her, aligned with her target audience, and bridged all of her sub-brands together. Lux, playful, powerful, first-class - but not stuffy was the vision for the project.
To capture Ivy’s vision, we first played with a diverse and bold color palette that could be split off into sub-color palettes for each sub-brand. We then paired it with timeless typography to create a luxury feel. Once that was finished, we moved on to creating district social media branding for each sub-brands social media accounts that would speak to each marketing segment found in her overarching brand.
Brand Identity Design
Social Media Branding