Foreverence is a New York City based sustainable diamond brand. The brand takes a bespoke approach to the lab-grown diamond industry. Most competitors in this industry have a commercial and impersonal feel, whereas with Foreverence there is a high-touch feel throughout the entire process. Diamonds are hand-selected and personally crafted.
The current branding felt very heavy and traditional to the diamond space, so our approach included a fresh take with a color palette untraditional to the industry. The goal of the project was to create a brand identity and website that felt modern, editorial, and elevated.
Disclaimer: This is a proposed branding concept. The brand name has recently changed, and therefore so has the logo and website.
Brand Identity Design
Social Media Design